At GDA, we believe that strong partnerships are the foundation for delivering reliable cutting solutions worldwide.
In this exclusive interview, we explore the relationship with Eng. Mahmoud Ebaid, General Manager of GST Golden Supplies Trading, a leader in industrial consumables distribution in Saudi Arabia.
Together, we discover how this collaboration has evolved over the years and the future prospects it holds.
Introduce GST and your role in the Saudi market
GST was founded in 2007 with the goal of becoming a reference point for the wood, aluminum, and artificial marble industries in Saudi Arabia. Today, we distribute a full range of consumables—from saw blades to abrasives, adhesives, and specialized tools—ensuring quality and operational continuity for our clients.
We have built a strong presence across the country with strategic locations: our headquarters in Dammam, a branch in Riyadh, and, as of a few months ago, a new facility in Jeddah, allowing us to better serve the western region. Our strength? Understanding the specific needs of each industrial district and offering tailored solutions.
How did your relationship with GDA begin?
It all started between 2017 and 2018 when I met Nicola Pedrotti, now Business Development Manager at GDA Tools, who at the time worked for another major player in the cutting tools industry. From our very first meeting, I appreciated his professionalism combined with genuine warmth. Over the years, this relationship grew into a partnership based on shared values: transparency, reliability, and mutual respect.
In 2024, we took a decisive step by formalizing an exclusive distribution agreement, the natural culmination of our joint growth journey. Today, I can say that GDA is much more than a supplier—it’s a strategic partner that shares our market vision.
What makes GDA saw blades ideal for your market?
Three key factors: performance, adaptability, and logistics. GDA saw blades offer an unmatched quality-to-price ratio, a crucial aspect in a competitive market like ours. But it’s not just about the product. GDA’s ability to customize solutions allows us to meet even the most unique demands.
Additionally, their decision to maintain local stock has revolutionized our operations: we can guarantee fast deliveries without the burden of complex warehouse management—a huge competitive advantage.
What aspects of GDA’s innovation do you value most?
Their proactive approach to problem-solving. GDA saw blades are compatible with almost all machines and types of processing, a versatility that greatly simplifies our work.
Moreover, Nicola and his team listen carefully to our needs and propose tailored solutions, often anticipating viable alternatives our clients hadn’t even considered.
How does GDA’s product range address the specificities of the Saudi market?
Saudi Arabia presents unique challenges: extreme temperatures, specialized processing, and increasingly demanding clients. GDA Tools’ strength lies in combining a broad product range with operational flexibility.
Take aluminum saw blades, for example: thanks to our collaboration with GDA, we can now offer solutions tailored to every stage of processing, from initial shaping to finishing, designed for the alloys most commonly used here. But what truly sets GDA apart is its ability to evolve with the market.
Share a success story with GDA products
A telling example involves a major aluminum profile manufacturer. After months of issues with another brand’s saw blades breaking prematurely during aluminum profile cutting, we proposed a GDA solution. Not only was the problem resolved, but productivity increased by 30%.
The key? The GDA team analyzed the entire process and discovered the issue wasn’t just the saw blade or its cutting performance, but the interaction between feed speed and cooling. They proposed a complete package: specialized blades + operational protocol. This approach won over the client, who now exclusively uses GDA saw blades across all their production lines.
What impact has GDA had on your commercial strategy?
Our partnership with GDA has redefined our market positioning. Previously seen as mere distributors, we’re now perceived as technical consultants. Collaborating with GDA Tools has opened new doors, allowing us to expand into more industrial sectors.
The combination of superior quality and competitive pricing compared to other brands gives us a significant edge. As I often say, GDA has the ‘special power’ of uniting these two characteristics, which are usually hard to reconcile.
Beyond the product, what do you value most about this collaboration?
The true quality of a partnership is measured in critical moments. I remember when, during a sudden demand spike, GDA restructured production to ensure we received the necessary quantities, even delivering ahead of schedule. But what matters most is sharing a strategic vision.
Every quarter, we conduct joint performance reviews, analyze market trends, and plan our next steps together. This operational synergy translates into tangible benefits: 40% faster response times than the industry average, over 98% product availability, and a technical team always up-to-date on the latest innovations.
How do you see the future of this collaboration?
At the recent Ligna fair in Hannover, we saw firsthand the new technologies GDA is developing, many perfectly aligned with Saudi market needs. The expansion of their new production facility and investments in new machinery and automation technologies bode well for the future.
We’re already working on several projects. Our goal is to make this partnership a benchmark for the industry, where technological innovation and customer service reach unprecedented levels in Saudi Arabia. With GDA by our side, we’re ready to seize all the opportunities the market will offer in the coming years.
Closing Remarks
This interview demonstrates how a partnership built on shared values and common goals can yield extraordinary results. At GDA, we’re proud to collaborate with companies like GST Golden Supplies Trading, who share our passion for innovation and customer focus.
